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lululemon // 20 Years: Baron Baptiste

We were very excited to work with hometown hero, lululemon, on a series of spots created in celebration of their 20th birthday. The spots bring to life five of the lines from lululemon’s evolved manifesto through the stories of some badass members of their global community.

Behold #2 of 5, Baron Baptiste, bendy badass.

Client: lululemon
Agency: lululemon
Directed by Giant Ant
Head of Production: Teresa Toews
Producer: Matt James
Creative Direction: Jay Grandin
Art Direction & Illustration: Rafael Mayani
Storyboards: Conor Whelan
Animation: Henrique Barone, Shawn Hight, Conor Whelan, Reece Parker, Melisa Farina, Salvador Padilla, Taylor Peters, Genice Chan
Music + Sound Design: Playdate

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