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« Taste INDIA on a plate » TVC for Kohinoor.

This unique stop motion film uses technology to create moving art in plates. The film has been designed using 700+ sublimation printed plates. Each of the frame in the film is a custom designed printed plate. Every frame of the animation is printed on a plate and shot in stop frame style. 3d animations are blended seamlessly into the 2d animations so as to achieve interesting transitions and look for the film. The illustrations style brings about a contemporary perspective of Indian chaos balanced in an artistic format. Multiple animations narrating various little nuances in India fill up each frame of the animation that says a different story each time you see the film. While the uniqueness of India is showcased in the illustrations and animations, the execution adds another layer to the film by bringing about an all new style of showcasing the animations, with an unexpected twist of stories playing out on plates that brings alive the idea of India on a plate, the essence of Kohinoor Cooking sauces and meals in minutes. A travelogue that gives you a taste of India in its little stories playing out as animations on plates.

Brand: Kohinoor
Agency: Cultr, London
Creative directors: Radhika Kapur & Mathanki Kodavasal
Planner & Creative Guidance: Abu Mallick
Account Management: Reshom Majumdar
Production House: Rocketscience Lab, India
Directors: Vidya Sharma & Rajesh Thomas
Illustrator: Rishi Dev RK
Character Animation: Mithilesh B
3d Animation: Prateek Vatash
Head of CG: Varun Saini
Music Director: Mikey Mccleary
Music Producers: Sharel Soans & Parth Parekh
Singer: Jedd
Printing Technician: Shivananda
Printing Assistance: Maruthi, Ganesh & Babu
Sublimation Prints: Sterling
Plate Supply: Photo Tech – Noida & Koncept – Delhi
Stop Motion Artist: Jigesh Kumar
Dop: Sam Mohan
Dop asst: Manjunath bk & Abhishek Srivastava
Production Designer: Pooja Ramesh
Art Department: Santosh Panchal
Art asst: Naveen
Second Shooter Rig Tech: Nitye Sood
Producer: Kalpana Kumar, Yolk studio
Shoot Location: Yolk Studio
Food Stylist: Javinder Singh

rocketsciencefilms.com

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