Président du studio BlackMeal / Blog sur les tendances du Motion Design et de la vidéo en général

Unicef & ING – Heartbeats

Ogilvy Spain has come up with a digital experience with cool animated characters dancing on the screen, following the watcher’s heartbeats rhythm, to promote donations for the « Power For Youth » from UNICEF and ING Bank program. As the tagline of the campaign: « Without your heart, Heartbeats don’t work. »; the experience only works when you sync up the animation with your heartbeats through the campaign hot-site or app.
We joined the project putting our hearts into Unicef’s Heartbeats to turn it into a funny and likable experience and make animations and designs remarkables.

Try the experience and donate here: https://www.heartbeats.es/
Watch the case of the campaign here: https://www.youtube.com/watch?v=gbKZ6rTfQjM (press CC for English)

www.lecube.tv

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